The company presented the collections at an event in Sardinia in May that also served as a teaser for its anniversary celebrations next year, which will be commemorated with a dedicated capsule collection.Īmong the high-profile athletes in attendance were swimming legends like Steve Furniss and Matt Biondi, and current champions including Sarah Sjöström, Cate Campbell, Gregorio Paltrinieri and Nicolò Martinenghi. Swimwear represents 30 percent of sales, while racewear, equipment and sportswear make up the rest. Arena has also introduced what it bills as the very first FINA-approved race suit based on 70 percent recycled yarns. Meanwhile, its swimwear collection is made exclusively from recycled fabrics developed by its Italian suppliers Carvico and Eurojersey. Fashion brands have a unique selling proposition, and sports brands have another one,” he said. We have another history, and I think we have another kind of emotion. “We really rethought the beachwear collection, how we want to do a beachwear collection, which is unique, because we won’t compete with the fashion brands. It expects the sector to post a compound annual growth rate of 6.4 percent between 20, fueled by demand for innovative products such as swimsuits that protect users from harmful UV rays. “We see, especially since the fourth quarter of last year, a high demand.”Īs pools have reopened and travel returns to pre-pandemic levels, market research firm Technavio has forecast growth in the swimwear market will accelerate in the next few years. “Our goal is to grow two digits for 2022, for sure, but also 2023,” the Swiss executive told WWD in an interview, noting growth was fueled by a strong performance in the U.S. Peter Graschi, who took over a year ago as chairman and chief executive officer of the Italian swimwear firm, said the company is aiming for revenues of 130 million euros in 2022, up from 97 million euros last year, as it gears up to celebrate its 50th anniversary in 2023. PARIS - Arena is betting on sustainable beachwear collections and increased investment in e-commerce, logistics and marketing to help it outperform competitors, as demand for swimwear bounces back in the aftermath of the coronavirus pandemic.

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